Where coffee meets exploration and the brand travels further.

BRIEF

A curated selection of work developed for Café y Viajes, a concept-driven coffee shop that blends coffee culture with a sense of exploration and lifestyle.

This collaboration focuses on building a visually engaging and cohesive brand identity, translating its travel-inspired concept into both digital content and physical brand elements, while expanding its visibility through strategic media exposure.


WHAT WE DID

For Café y Viajes, we developed a multi-dimensional brand presence that connects visual identity, content, and media visibility.

Our work included the design and production of branded cups, creating a distinctive visual element that extends the brand into everyday experiences. We also managed their social media presence, from content planning and copywriting to the development of graphic assets aligned with their voice and audience.

In addition, we designed printed materials such as D-boards, menus, and street banners, ensuring consistency across all physical touchpoints.

We also developed their website, creating a digital platform that captures the brand’s concept while supporting its growth and customer engagement.

Beyond visual and content development, we led public relations efforts through the creation and distribution of press releases, securing coverage in both local and national media, including features and interviews in El Nuevo Día. This was complemented by product and team photography, helping to humanize the brand and strengthen its storytelling across platforms.

This is a curated selection of ongoing work as part of a continuous brand development and positioning process.